Mortgage trigger leads: What they are and how you can opt out of them
Published: May 20, 2025 at 2:50 PM CDT
(InvestigateTV) — Imagine call after call, your phone ringing dozens, maybe even hundreds, of times a day.
Automated credit offers roll in with no end in sight, and all it takes to trigger it is applying for a mortgage or refinancing your home.
When your credit is pulled, credit reporting companies can add your name to a list that lenders use to market their services.
While some argue this can benefit the customer or by creating competition among companies, others say it can be frustrating fielding an influx of unsolicited offers.
Investigative reporter Caroline Hicks explains how your information can be sold.
Plus, the steps you can take to try and prevent these calls.
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