United Football League announces Underdog as new fantasy partner
ST. LOUIS, Mo. (First Alert 4) - The United Football League announced Underdog as the official daily fantasy partner for the league Monday.
The fastest-growing sports gaming company will also serve as the partner for the championship game on Saturday, June 14, at 8 p.m.
“The United Football League is proud that Underdog has made a deeper commitment to the league, including by becoming the presenting partner of the UFL Championship Game,” UFL Executive Vice President of Commercial Operations Josh Cella said. “Underdog’s intergrated partnership demonstrates the value that it sees in the UFL being able to reach sports fans nationally through television broadcasts and digital content, as well as, certain strategic markets with fan activation.”
Underdog will also serve as the title partner of the league’s Fan Fest, which will take place in Arlington, Birmingham, Houston, St. Louis, and San Antonio. The gaming company will show recognition to fans with Underdog’s Fan of the Game. Whoever sends a picture from their seats during a game, they will have the opportunity to win prizes and seat upgrades.
Underdog has been a partner of the UFL since the inaugural 2024 season.
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